Your Guide to The LTV: CAC Ratio
There is a near-endless list of metrics you can look at to evaluate your business’s health, but few offer as much insight as your LTV:CAC ratio. LTV:CAC folds several critical
Budgeting for Startups: A Simple, Step-by-Step Guide
As a startup founder, you put significant time and effort towards the end of each year mapping out your strategic plan for the year to come. And yet, many startups
Your Margin and You: Gross Profit & Cost of Goods Sold
In today’s macroeconomic environment, top-line revenue growth is no longer enough for startup founders seeking investment. ‘Quality of revenue’ has become heavily scrutinized by investors, who are seeking companies with
Fundraising In A Crisis
In a matter of weeks, the venture capital landscape has taken a sharp downward turn. With market and public uncertainty around COVID-19, the fundraising environment has become tenuous for companies